BBC's Top Gear Online magazine approached us to do a joint microsite project with Volvo whereby users would visit the microsite and upon registering, would receive a printable voucher entitling them to a discount off of a copy of Top Gear magazine.

The voucher was redeemable at Tesco stores around the country and though the voucher was printed from the web, it incorporated a clear barcode that would enable Tesco's to scan in the voucher like any other printed one, speeding up the discount process.

topgearvoucher.dotm3.net