The new MINI site has been created for the L&C Group to enable it to effectively market and capture the details of customers which have an interest in the striking new MINI which has taken the motoring world by storm. The site has a number of features designed to both promote the site and allow visitors to request information about the MINI.

The was designed to reflect the sprit of the new MINI while obeying the strict corporate guidelines laid down by BMW the new owners of the brand.

Features included:

• Tell a friend: This allows visitors to send friends and colleges about the site by inputting their email address so that the system can send them a mail which contains a link to the site. This is one of the best forms of marketing as it referral based.
• Information request form: The visitor can request a brochure or sign up to receive the groups monthly email newsletter sent from dotMailer. The form when submitted converts to email and is delivered to a specified email account so that it the request can be processed.

Demonstration of non-live system by appointment only