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Playbug approached us to do a make over of their site having seen our work in the national press. It was felt that the old site was difficult to navigate. Users were unable to view products and purchase them easily. This was reflected in the sales figures, which were very low.
Not only was the site made over to allow users to seamlessly search, browse and purchase products in a new shopping environment. It has had a comprehensive content management system built into the back end, enabling the Playbug staff to easily change all text on the site and to add, remove or update products with out requiring any technical knowledge.
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Demonstration of non-live system by appointment only
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